Role: Senior Product Designer
Results: 2x banking activation and 3x referrals
Copper Banking's original mission was making the next generation financially literate. The initial focus on saving, investing, and banking features did not fully align with user needs. The top request from teenagers was for a way to earn money within the app. To address this, Copper introduced an "Earn" product experience with surveys, aiming to acquire users at a lower cost, drive adoption of other financial features, and increase revenue.
As the first designer on this project, I had the exciting challenge of bringing the "Earn" feature to life from scratch, a true 0 to 1 experience.
Understanding user needs: I conducted user research to understand the target audience's motivations, pain points, and desired outcomes for an earning feature within the app. This included surveys, interviews, and analyzing user feedback.
Defining the product vision: Based on the research findings, I collaborated with the product team to define the core value proposition, features, and functionality of the "Earn" experience.
Designing the user flow and information architecture: I mapped out the user journey, from initial discovery to cashing out rewards, ensuring a seamless and intuitive experience.
Creating wireframes and prototypes: I developed high-fidelity designs to explore different concepts and then created interactive prototypes to test and refine the user flow.
Collaborating with engineers: I worked closely with the engineering team throughout the development process to ensure the final product met the design specifications and user needs.
Iterating based on feedback: After launch we gathered user feedback via surveys to iterate and improve the design.
It was a rewarding experience to see the Earn feature come to life and make a positive impact on our teen users’ financial well-being.
The Earn MVP proved successful:
High engagement
70% of users viewed the Earn tab, and 58% started a survey.
Increased conversion
Earn users were 2x more likely to activate banking features.
Strong referral rates
Active Earn users referred at 3x the platform average.