Role: Senior Designer
Dashlane is a cross-platform premium password manager and digital wallet application with over a 10 million users. Yet numbers were trending down, due to a lack of mass market reach.
The team and I collaborated with Pentagram to deliver a new brand identity that feels simpler and sets a solid foundation, in an effort to widen the funnel.
The basic building blocks of the new design system are simple, dynamic, and endlessly versatile. The elements evoke dashes in the most literal sense but they also conjure lanes on a highway, gesturing towards freedom of information and exploration.
As part of this initiative, I was tasked with a complete redesign of the website experience. The redesign features a focused and streamlined user flow with simple, clean animation to enhance the experience.
The newly designed features page brings the product to life. We utilized simple UI animations to highlight specific features and benefits.
Check out the full redesign here.
I led the art direction of multiple interactive marketing pieces and managed contractors to produce these animations.
I art directed a suite of onboarding videos to help entice prospective customers during the sales process as well as educate new customers and to get their team onboarded. Below is one of these videos.
I worked with the team to redesigned the product marketing screenshots across apple and android stores in all 11 languages.
As well as, art directing the app store preview video.
I worked on the in-app user communications within the product.