Role: UX/UI Designer
Kaplan Test Prep offers test preparation, practice tests and private tutoring for more than 90 standardized tests, including SAT, GRE, GMAT, LSAT, USMLE & NCLEX.
The MCAT Summer Intensive Prep course's price point demanded an in-depth description that the current design did not lend itself to. After studying analytics placed on the page, we found the need for a redesign. The goals of this redesign were to increase time spent on page, increase lead generation, and overall conversion.
I started by bringing the course locations above the fold. Insights into this course told me giving prominence to the contact number was necessary, as most prospective students sign up for the course that way. The new design also gives opportunity for additional imagery that showcases all this course has to offer.